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Series starters that made less than Godzilla 2014

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Jul-20-2014 9:04 AM

-Batman Begins
-Super 8
-The Incredible Hulk
-Captain America: The First Avenger
-Pacific Rim
-Clash of the Titans
-Rise of the Planet of the Apes
-RoboCop (2014 reboot)

It faced way more competition and still made more money than all of these series starters, both domestically and worldwide (well, worldwide for 'Batman Begins', and by over $100 mil with Japan still left to go, and '300'), all of which have notable name value (except S8, PR and arguably COTT, though that's debatable), which BTW, 'Prometheus', '300', 'Clash of the Titans', 'Pacific Rim', and the first 'Thor' and 'Captain America' films also had a so-called "3D bump" for anyone wanting to throw that excuse to downplay its success (you know who you are). Heck, 'Pacific Rim' is actually getting its sequel because of G14's success.

Might I add also, it had a better daily drop % than 'Cap 2' until 'X-Men: DOFP' came out, so no, it didn't flop and was actually holding quite well until 'X-Men' and 'Maleficent' both came out immediately afterwards.

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4 Responses to Series starters that made less than Godzilla 2014


Jul-20-2014 9:15 AM

I don't think anyone can reasonably argue that it 'flopped'.  Generally people say that you have to double the budget before you see a return on the investment, so even if we say Godzilla spent $190 mil on global marketing in addition to the $160 mil budget (for a total of $350 mil, which Im sure is an overestimation) Godzilla is nearing $500 mil for a profit of $150 million.  By no means small pickings, and I'm sure we'll get a Godzilla sequel.

What I'm personally most disappointed by is that Godzilla had all the hype and momentum to cross the billion dollar mark, and started off like it would, but it just wasn't a good enough movie to carry it that far.  If they focus on making the movie people want from Godzilla (the frightening, cerebral disaster movie that the trailers promoted) then the sequel can easily turn that around.  Change the cast, make Godzilla a terrifying force of nature, add in just a bit more monster fighting and it's Cha-ching on round two.


Jul-20-2014 9:16 AM

This stuff dosent bug me but if course I love to see the film going well so thank you!

How far can we push nature before it pushes back?


Jul-20-2014 11:17 AM

@Panthalassan: actually, everybody, including BO tracker sites, knew that that wasn't going to happen, with 'X-Men' coming out the very next week, which was, by all accounts, a much more anticipated film, followed immediately by 'Maleficent' the week after that, two films with a much bigger following and fanbase than Godzilla, one of em being a sequel and the other being a retelling of a famous Disney franchise. 'Godzilla' catered to kaiju fans (or whoever wanted to see it), 'X-Men' catered to Marvel fans, and 'Maleficent' catered to Disney fans, the later 2 being much more popular both in the states and abroad.

Bottom line on kaiju films is:unless they're directed by Speilberg or Jackson, they're going to have huge drops, look at 'Cloverfield' which had a 68% 2nd weekend drop, higher than Godzilla's despite it having no competition ('Rambo' and 'Meet the Spatans' don't exactly count as top-notch competition) and 'Godzilla' having X'-Men' to deal with the very next week, so it exceeded expectations by all accounts.

But like I said, the fact that it held up better than 'Cap 2' every weekday after both films' OW until 'DOFP' opened proves it wasn't a poisonous response that caused the drops. Look at 'Hellboy II': solid critical response, and an improvement over the first film's OW numbers, but it fizzled out due to having 'The Dark Knight' come out the following weekend, it had nothing to do with some kind of poisonous response to the film: nothing any number of viewers had to say regarding the film was going to stop people from flocking to see TDK (easily in the top 5 most anticipated films of all time, possibly top 3 even) the very next weekend, same concept with 'DOFP' the week after 'Godzilla' came out.

And again, it bears repeating: it still made more money than all of these films even in spite of all of this. Heck, 'Batman Begins', another series starter, received similar hype, even had a marketing budget of $100 mil, same as Godzilla's, and buzzing critical response to boot, and it made over $100 mil less than this worldwide despite facing significantly lesser competition ('War of the Worlds' and 'Fantastic Four' are not exactly on the level of 'DOFP' and 'Maleficent').

Also, forgot to add 'World War Z' to this laundry list of series openers it beat.


Jul-20-2014 11:48 AM

^*NM on WWZ, it actually didn't, by $50 mil.

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