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The reason the MCU can make solo films for obscure characters and why the MonsterVerse can’t.

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Jack Capellini

Mothra LarvaeMember41 XPAug-12-2021 5:04 AM

I often hear fans argue that if the MCU can make general audiences care about obscure Marvel characters like the GOTG, Black Panther, Black Widow, Doctor Strange, and Captain Marvel, then the same can be done for monsters like Rodan, Mothra, Behemoth, etc.

But one reason the MCU succeeded at making those characters mainstream is due to brand recognition. Marvel has been ingrained in American pop culture for decades, and has built up a large fanbase over the years. Because of familiarity with the brand and the genre (Superhero Genre) it belongs in, casual moviegoers are more likely to see Marvel movies that star niche characters. I want to add that the MCU is also distributed by Disney, which is one of the richest and most well-known entertainment and media enterprises in the world. So people have already built a trust with the company to put our great content.

The MonsterVerse on the other hand is part of a genre (Kaiju Genre) that has never really been mainstream, and has a very niche fanbase that isn’t large enough to carry its films on their own. The MonsterVerse needs the general audience to generate enough money to make its films successful since they make up the majority of the movie-going audience. Therefore, as much as fans may dislike it, it is far less risky to rely on household names like Godzilla and King Kong that have had a lot of exposure to Western audiences as opposed to more niche monsters like Rodan, Behemoth, etc. Because the Kaiju Genre is a very niche genre, the general audience is less likely to run to the theaters to see a film titled Behemoth or Rodan.

I want to also add general audiences have always had a stigma towards Kaiju films, and view them as forms of mindless entertainment. I also doubt that most of them see the monsters as actual characters, with the exception of Kong. Rather, they see them as eye candy. Because Kaiju fans view the monsters as characters with personalities, they are more naturally inclined to want to see solo films for other monsters besides Godzilla and Kong. But just because the fans would be interested in watching another monster struggle to defeat a powerful enemy doesn’t mean general audiences would feel the same way.

Now, the only other monster that I can see getting a solo film is Mothra, and that’s because she’s somewhat recognizable among casual monster movie fans, and can bring in a whole new element to the MonsterVerse: the Spiritual element.

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44 Responses to The reason the MCU can make solo films for obscure characters and why the MonsterVerse can’t.

Gojira Forces (Lim Chen Xi)

AnguirusMember1172 XPAug-17-2021 4:27 PMTeam Godzilla

...

HinikunaGoji

GiganMember2521 XPAug-17-2021 6:11 PMTeam Ghidorah

Jack CapelliniThis is true for America, I can see a cinematic universe about Godzilla doing better in japan

Biology on Rubrumexa

HinikunaGoji

GiganMember2521 XPAug-17-2021 6:22 PMTeam Ghidorah

Especially with the success of shin Godzilla and singular point with both appealing to the general public, it seems plausible

Biology on Rubrumexa

Die-hard Spino Fan

BaragonMember486 XPAug-17-2021 7:58 PMTeam Godzilla

Wow, very nice assessment. 

That is one big pile of **** - Ian Malcom, 1993

g-man fan

Mothra LarvaeMember89 XPAug-21-2021 6:32 AMTeam Godzilla

so  very true

damiendada

Mothra LarvaeMember26 XPAug-22-2021 5:06 AM

It's true I'm okay with that too

Jack Capellini

Mothra LarvaeMember41 XPSep-19-2021 10:04 AM

@HinikunaGoji: I feel that Toho making a “World of Godzilla” cinematic universe is our best chance of getting Mothra and Rodan solo films. 

G. H. (Gman)

GiganAdmin4236 XPSep-19-2021 11:09 AMTeam Ghidorah

Observation:
While I'm not entirely sure I agree with Jack's assessment, I do think the MCU is in a unique position to do things other cinematic universes can not. After watching The Suicide Squad flop as hard as it did, (followed by titles like Birds of Prey) I don't think obscurity is bankable for WB.

If a movie has the Marvel logo, audiences flock to it. That's not the case for everything. A solo Mothra or Rodan movie, especially in the current climate blockbusters exist in, is financial suicide. I think Jack's nailed it about one thing though, if there's a chance for a solo film about those monsters it's coming from Toho.

Even then I don't think they have a great shot. As popular of a character as she is, the Mothra trilogy didn't do great business. (Though they were made on much smaller budgets than the Heisei and Millennium Godzilla films--Probably for the best.)

"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."

Monster_Zero

AnguirusMember1186 XPSep-20-2021 2:37 PMTeam Godzilla

Hmmmm.....I don't know

I'm kinda in the mid here

YOU CAN'T MAKE EVERYONE HAPPY, YOU'RE NOT A TACO.

sonictiger

RodanMember1627 XPSep-20-2021 5:31 PMTeam Godzilla

Me too even though The Suicide Squad is a masterpiece

That was very cash money of you.

sonictiger

RodanMember1627 XPSep-20-2021 5:34 PMTeam Godzilla

Also to offer my own take, I think the MCU is so successful that anyone will watch it and the critics will adore it no matter the actual quality (example: Captain Marvel) and Toho's monsters have more of that cult status and I think there's potential after the success of Godzilla Vs. Kong.  Unfortunately it's hard to tell given the current rights issue making it's future uncertain.

 

Also people have flocked to KOTM and GVK solely because Millie Bobby Brown was in it, which sort of repeats Gman's statement about Marvel: "If a movie has the Marvel logo, audiences flock to it."

That's all I have to offer for now, feel free to display your thoughts.

That was very cash money of you.

HinikunaGoji

GiganMember2521 XPSep-20-2021 6:00 PMTeam Ghidorah

sonictiger

when referring to suicide squad I think it means 2016.

Biology on Rubrumexa

sonictiger

RodanMember1627 XPSep-21-2021 3:00 PMTeam Godzilla

Oh well the 2021 version is amazing.

Also thoughts on the statement?

That was very cash money of you.

HinikunaGoji

GiganMember2521 XPSep-21-2021 3:34 PMTeam Ghidorah

sonictiger

none, really. I’ve already voiced my thoughts up there

Biology on Rubrumexa

G. H. (Gman)

GiganAdmin4236 XPSep-22-2021 5:36 AMTeam Ghidorah

HinikunaGoji,
I was referring to 2021. It's a decent movie and all, but it's relatively obscure comic book material that has become one of the biggest financial flops of the year.

I think doing the same with obscure Toho IP would lead to similar results--Good movie or not.

"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."

sonictiger

RodanMember1627 XPSep-22-2021 9:54 AMTeam Godzilla

DECENT?!?!?!? DECENT????? Anyhow, I would say if the movie doesn't have the title of Godzilla or Kong....Yeah, it could flop hard.  And I don't think moviegoers will fall for celeb-baiting for a third time since Millie Bobby Brown was wasted twice.

I already made an article on this, so I'll stop here.

That was very cash money of you.

HinikunaGoji

GiganMember2521 XPSep-22-2021 10:40 AMTeam Ghidorah

sonictiger

Decent doesn’t mean bad. I just wouldn’t expect a superhero movie to be an artistic masterpiece. Though I didn’t go see it so I wouldn’t know.

And after researching Suicide Squad did flop. It only made back 14% of budget

Biology on Rubrumexa

G. H. (Gman)

GiganAdmin4236 XPSep-22-2021 11:12 AMTeam Ghidorah

HinikunaGoji,
It's made $166M world wide off a $185M budget. It hasn't even cleared its budget and still needs to make another $100M+ just to break even. It won't happen.

I fear a solo Monsterverse Rodan movie, for example, would be a similar bust.

"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."

sonictiger

RodanMember1627 XPSep-22-2021 3:32 PMTeam Godzilla

Even if Rodan had celeb-baiting like KOTM and GVK, it would not work whatsoever.

That was very cash money of you.

HinikunaGoji

GiganMember2521 XPSep-22-2021 5:04 PMTeam Ghidorah

sonictiger

GvK really didn’t Celeb bait, sure they had famous actors, but it was no where near the advertising of Millie Bobbie Brown for KOTM

Biology on Rubrumexa

sonictiger

RodanMember1627 XPSep-23-2021 9:40 AMTeam Godzilla

What's annoying about KOTM is that sure Madison did stuff but WB forced the claim that she was the main character so far up our [REDACTED] that people were expecting that and then....we all know what happened.

That was very cash money of you.

sonictiger

RodanMember1627 XPSep-23-2021 9:44 AMTeam Godzilla

The thing is, the fact that they were advertising Millie so much (due to name value) makes WB look more pathetic than they already are as they're basically saying that they have no faith in this movie being watched.  They went to insane degrees to push the fact that they had an insanely popular Emmy-Nominated actress in this movie about monsters beating the heck out of one another just because they're not sure how many US Godzilla fans are there and they don't know if casual viewers will care about the movie so they're basically bribing you to see it at this point.

That was very cash money of you.

sonictiger

RodanMember1627 XPSep-23-2021 9:48 AMTeam Godzilla

Also, they basically set up Madison for a larger role but didn't even have the decency to follow through with that in Godzilla Vs. Kong.  So it was all basically a wasted effort on WB's part because they were claiming they were doing all this stuff with an insanely popular actress when in truth they weren't.

That was very cash money of you.

G. H. (Gman)

GiganAdmin4236 XPSep-24-2021 4:55 PMTeam Ghidorah

sonictiger,
That isn't the first time WB did this. Bryan Cranston is an infinitely bigger name than Millie Bobby Brown and he was advertised front and center as the main character for Godzilla '14. The ads and trailers made it look like Cranston was going to go up against a villainous Godzilla and we ended up getting something different.

To be fair, regardless of their quality, Godzilla vs. Kong and Kong: Skull Island were probably the two most honestly advertised of the Monsterverse.

"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."

sonictiger

RodanMember1627 XPSep-27-2021 10:29 AMTeam Godzilla

Godzilla Vs. Kong advertised a bonkers battle and it gave us an absolutely bonkers battle.  Kong: Skull Island promised more screentime to the title character since Godzilla '14 failed to do so.

So yeah, you're right.  It's probably why I think GVK and KSI are the stronger films and G14 and KOTM are the weaker films.

That was very cash money of you.

G. H. (Gman)

GiganAdmin4236 XPSep-27-2021 11:29 AMTeam Ghidorah

sonictiger,
While I do think there's merit to how personal expectation is met based on how a film is advertised, I do not think marketing should be one of the variables used to judge a film's quality.

"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."

sonictiger

RodanMember1627 XPSep-27-2021 5:15 PMTeam Godzilla

All I'm saying is, I usually feel a bit wronged when movies don't deliver what they promise in the marketing.

That was very cash money of you.

Kattozilla

AnguirusMember1341 XPSep-28-2021 9:07 AMTeam Mothra

that's called false advertising

"soup or soldier? i choose soup" - Microwave Chonk

sonictiger

RodanMember1627 XPSep-28-2021 5:38 PMTeam Godzilla

Yes, that's my point.

A movie with false advertising usually is deemed a failure.

That was very cash money of you.

HinikunaGoji

GiganMember2521 XPSep-29-2021 12:23 AMTeam Ghidorah

sonictiger

A movie that is deemed a failure is a movie that doesn’t do well at the box office. 

Godzilla 14s advertising made Godzilla seem like a villain in the movie, but the movie preformed well and was still liked. So false advertising isn’t what constitutes a failure.

Anyone else remember seeing the G14 trailers in theaters.

Biology on Rubrumexa
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