What are the hype levels for Godzilla: Resurgence?8,138 Views83 RepliesAdd A Reply
Personally, I think the film could either be phenomenal for Godzilla, or awful. It's one of those films where it could go either way, it seems like it is going to be great, but then again you never know.
What are all of your opinions?
It would seem that the marketing is being held off not only due to the shroud of mystery but because there are still a lot of "fans" that still don't like the design of shin Godzilla.
I'm no filmmaker either. But, perhaps it's better for Toho to release the film first, see how well it does, then release the marketing. I'm already waiting for the X-plus Shin Godzilla to be released.
As of right now, I'm much more in anticipation to see if the rumors are true about an official trailer being released towards the end of this month.
The only marketing we can get our hands on right now is the Japanese fliers on eBay.
SOMETHING REAL said (and very well, I might add):
" I am not certain what I would like to see or hear. It is a compelling conundrum! The vast majority of my mind does not want to have even a small bit of Shin-Gojira ruined!"
Point well taken! It could be a case of "be careful of what you ask for..."
If what we're not seeing is a case of anticipation generation, then they've succeeded! I wonder what fans (and non-fans, for that matter) in Japan are saying? It's just that we're used to seeing a lot more of the production at this point in the production cycle. Personally, I'm comparing this 'production watch' with that of Godzilla 2000 Millennium and Godzilla, Mothra, King Ghidorah: Giant Monsters All-Out Attack, and the contrast, information-wise, is astounding. But, perhaps, the people at Goji-Con having something really amazing up their sleeves and it's just over the horizon.
Or, maybe their are 'issues' with the film in a technical sense, if you know what I mean.
Maybe there's major disagreement between the studio and the directors/modelmakers/sculptors about the design. What if the 'actual' design was shown to a 'test' audience (especially selected geeks, 'otaku' ) and, they didn't like it? What if there are concerns about Anno's story and screenplay? Perhaps they've had to reshoot a lot of the SFX/VFX scenes. Speaking of SFX/VFX scenes, how is that 'three-man Godzilla suit' supoosed to work? Also, I'm wondering about the amount of miniature work there will be in Anno's 'vision' of Tokyo in the Shin Gojira universe. Will it be comparable to GGWAIT? Would a digitized version of the cityscape be possible? Certainly, miniatures would look better. Maybe.
I wonder if Shusuke Kaneko would be open to directing the next Godzilla? And would they want him?
Just thinking out loud to pass the time.
So "Giant God Warrior Appears in Tokyo" is a prequel to Miyazaki's "Naussicaa and the Valley of the Wind?" Cool.
As a fan of your Godzilla and other kaiju films, I would like to take this opportunity to suggest that something related to Shin Gojira be released to give fans and the general movie going public an idea of what they can expect from this film. The website went online about five months ago. Something, even photos, would help. Also, something of a synopsis of Shin Gojira would be welcome and helpful.
Taking the Attack On Titan films as a kind of reference for what could be in Shin Gojira (at least effects-wise), I hope to see a level of malevalence and sentience in Godzilla not seen since at least GMK. I mean specifically something similar to this:
When watching clips like this, I 'project' as to how Godzilla might be portrayed and characterized. Toho cannot match Legendary's budget and resources. But, it can bring its own decades-long tradition of kaiju characterization to bear. This will make Shin Gojira distinct and endow it with qualities that only a Japanese made film and story have. No one wants convincing special and visual effects more than me. I want people to be able to buy into the story. This especially important if the narrative is well written and carries a message that is both meaningful and moving. But, without throwing the baby out with the bath water, Shin Gojira should have that look and atmosphere that result from the tradition in which it originated and from which it emerged.
Sorry. Here's the link:
From what I understand Japanese fans are getting quite antsy as well. Either Toho is planning a fairly worthy reveal or they're in trouble and trying to keep things under wraps. At this point I'm not expecting a trailer until April. They're in trouble if it's pushed to May.
My hope is that a tremendous reveal is being readied, and that the delay is due to the metculousness of the directors and the crew.
My concern, however, is that something is really wrong, and that they're in crisis mode.
Again, I cannot help but contrast this Wall of Silence regarding Shin Gojira and the the frequency with which we got updates and information about Godzilla, Mothra, King Ghidorah: Giant Monsters All-Out Attack. With Norman England posting news on Shusuke Kaneko's website, we were able to see the film's production unfold, almost one shot at a time. We were told how shots went, what difficulties were involved, what actors-live action and SFX- were in the shots, etc. It was truly remarkable. And it was not just news to feed hungry fans, it was a great marketing tool! The more I read about how GMK was being filmed and fine tuned, the more I looked forward to seeing the final product.
Then, there was the staff profiles, accented with their views about the film and its progress. There were comparisons made between it and the previous Godzilla films and the Heisei Gamera films as well! It was great putting a human face to these people making GMK. There was a sense that they were involved in something special.
Five months after the posting of the film's website, we really know nothing about Shin Gojira. A few pictures, a shaky cam 'trailer,' a teaser poster and three cast members. I don't know want kind of marketing strategy this is, but I wouldn't suggest it.
But what do I know?
There's no doubt that Godzilla Resurgence has a very different marketing strategy than of the Millennium Godzilla movies had. In some ways I like it. The Millennium movies, while fascinating to follow, had troves of images and information spilled in magazines frequently. In some cases it sort of spoiled pieces or ideas about the films. (Not that the younger me minded at the time.)
Here, Godzilla Resurgence is being played so close to the creators that we barely have anything to speculate over. In a lot of ways this shows the changing of the guard, and Toho, from the early 2000s. The same people just aren't in charge any more and are likely about-facing how they treated prior entries.
In any case it's been confirmed that today's issue of CUT magazine will have some new info. I'm not expecting much and I highly doubt we'll get a new image of Godzilla, but at least it will be something to tide us over.
With Shin Gojira, I've found this to be the best approach: do not expect much. Or, really, do not expect anything. That way, you won't be disappointed. I know it's a new regime, so to speak, over at Toho, but come on guys. This is ridiculous. Maybe the thought is 'less is more.' In that case, Shin Gojira has been a lot.
As for the info in CUT magazine, while I'm quitely hopeful, I'm not expecting much. Perhaps, in the end, it will all pay off in terms of the film's popularity and run at the box office. Shin Gojira has been (at least up till now) the 'UnInternet' movie production. It's true, we got a lot in advance of the Millennium Films. Maybe, too much at times. But I feel their biggest problem was that they were being cranked every year. Not that I complained. Actually, I began to expect a new film every year like it was the norm. But, for the sake of balance, there's no need to exchange one extreme (overexposure) for another one (no real news).
Like I've said, I'm not in the movie production business. I'm just a fan (since the 1960's) who hopes that Toho knows what they're doing. Really. I want Shin Gojira to be a commercial and critical success that all of Japan loves and can't get enough of. Because, they're not getting too much of it now.
Anyway, looking forward to what appears over the next few days.
Gormaru Island is reporting that nothing new was revealed in the CUT magazine article.
In other non-news August Ragone just assured someone on Twitter that there's no need to panic and this really is a case of Toho simply keeping things close for a change. What a 180 from the early 2000s and 90s. We'll see how this goes...
Perhaps it's better to keep things like this. 54' wasn't teased or anything that I'm familiar with. Quite honestly I'm thrilled that Toho is keeping a low profile on it. It'll make things better when released properly. I know it's killing everyone but, it seems to me the more we don't know, the better.
July is of course, 4 months away. Not counting March. I look for things to be releasing around April. Plus, it's stopping a lot of nonsense with speculations around the film. Why guess at anything to begin with?
Maybe, Toho's 'strategy' is not release anything at all.
Just run a couple of TV spots just prior to the theatrical run.
Or, with this 'less is more' campaign, fans (and presumedly, non-fans as well) will be pleased as punch when details and information about the film are finally realized. Or, this could be a way of 'echoing' the appearance of the original Godzilla by having him come out of nowhere. It's brilliant if you think about it.
In the run up to the November 3, 1954 release of Gojira, the film's story was broadcast as a radio drama. The adapted screenplay was run over eleven 30 minute episodes.
At this point, given the current state of things, I would take this-with no visuals. At least, this way, there would be no 'controversies' about the design and effects. It could be streamed on the film's website (not exactly overflowing with activity) and posted on YouTube. Fan Art could be used for some visualization. Or, the 'teaser' poster from December 2015 could be used throughout the broadcasts.
Radio as a medium should be not underestimated. It could help to recall some of the imagery from Gojira, where radio broadcasts and transmissions played a great role in the film's narrative. Since Toho is going for a retro-style publicity campaign for Shin Gojira, a radio-based dramatization of the story would fit the mood.
Think about it, Toho.
News from Gormaru Island about a live event to be streamed on April 29th, 6 p.m. Tokyo time:
"NICO NICO Hosting SHIN GOJIRA Super Conference April 29th!
April 29th will see a live-broadcasting at 6PM in Japan from NICO NICO, hosting a SHIN GOJIRA "Super Conference", joined with Special Effects Director Anno Hideaki!
This will be the first exhibition event to unveil exciting information on SHIN GOJIRA as it is a model exhibition exclusively based on the upcoming 2016 film within a grand display! Here, Japan's viewers will be given a special look into the new TOHO Godzilla film.
Fans overseas, in EST timezone, will have to wake up at 5:00AM on Friday to catch the live-stream broadcast!"
-from Gormaru Island
All true. There was a tweet about this on Twitter way early this morning. Trailer? Maybe, maybe not. It's an exhibit and one I'd like to be at.
Toho has also announced a "binge" of the Godzilla series starting May 7th through June 17th. The Jimbocho Theater will be showing every Godzilla film (except the 1998 disaster) in celebration of Godzilla: Resurgence.
If there's anything to take away from all these announcements, it's that heavy promotion for Godzilla: Resurgence will likely being late April/early May.
With new knowledge on how Godzilla will look, I have to say the hype levels for this film (at-least for Godzilla fans) is moderate-to-high.
It isn't quite Goji 14, as that was amazing the amount of hype. People seem a little more timid about this at-least from what I have seen.